Privacy Policy

Last updated: 10 October 2026

Nature’s Magick respects your privacy and is committed to handling personal information carefully, transparently and responsibly.

This Privacy Policy explains how Nature’s Magick (“Nature’s Magick”, “we”, “us” or “our”) collects, uses, stores and discloses personal information when you visit our website, purchase from us, communicate with us, subscribe to our marketing, participate in a live sale, leave a review or otherwise interact with our business.

This Policy also explains the choices available to you in relation to your personal information.

We are based in Melbourne, Victoria, Australia. Our privacy practices are designed with regard to applicable Australian privacy, health information, marketing and other relevant laws. Depending on where you live, additional privacy rights may also apply.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Nature’s Magick.

It may include:

Contact and identity information

This may include your:

• name

• email address

• telephone or mobile phone number

• billing and shipping address

• social media username or other contact details you provide to us.

Order and transaction information

When you make a purchase or participate in a live sale, we may collect information such as:

• products purchased or requested

• order history

• billing and shipping information

• payment status

• discounts or store credits

• returns and exchanges

• loyalty or rewards activity

• delivery and fulfilment information.

Payments may be processed by third-party payment providers. We do not generally receive or store your complete payment card details.

Account information

If you create a customer account, we may collect information associated with your account, such as your contact details, order history, preferences and account activity.

Communications and customer service information

When you contact us by email, contact form, SMS, social media, live sale, direct message or another communication channel, we may collect the information you choose to provide.

This may include the content of your enquiry, photographs or other files you send us, information about products you own or are considering, and information relevant to helping us respond to your request.

Marketing preferences

If you subscribe to our email or SMS communications, join a live sale notification list or otherwise opt in to marketing, we may collect:

• your email address

• your mobile number

• your communication preferences

• information about when and how you provided consent

• engagement information, such as whether an email was opened or a link was clicked, where this functionality is provided by our communication platforms.

Reviews and user-generated content

If you submit a product review, testimonial, photograph, comment or other content, we may collect and publish the information you choose to provide in accordance with the way the relevant feature is presented to you.

Please avoid including information in public reviews or comments that you do not want to be publicly visible.

Website and device information

When you visit our website, certain information may be collected automatically through cookies, pixels and similar technologies.

This may include:

• IP address

• browser and device information

• pages viewed

• products viewed

• referring websites or links

• interactions with our website

• approximate location derived from technical information

• shopping cart and checkout activity

• information about how you reached or used our website.

More information about these technologies is provided below.

2. How We Collect Personal Information

We may collect personal information:

• directly from you when you place an order, create an account, contact us, subscribe, enter information on our website or interact with us

• when you communicate with us through email, SMS, social media or live sales

• automatically when you use our website

• from service providers that help us operate our website and business

• from payment, shipping, marketing, analytics, review, loyalty or ecommerce platforms where relevant to providing our services

• from publicly available sources where appropriate and lawful.

We aim to collect only information that is reasonably necessary for our business activities or that you choose to provide to us.

3. How We Use Personal Information

We may use personal information to:

• process, fulfil and deliver orders

• communicate with you about purchases, shipping, returns, exchanges and customer service matters

• provide customer accounts, loyalty programs and related services

• respond to enquiries and help you select or understand our products

• administer live sales and other purchasing experiences

• send email or SMS marketing where permitted

• personalise and improve your experience with Nature’s Magick

• understand how customers use our website and communications

• improve our products, website, services and customer experience

• measure the effectiveness of marketing and advertising

• maintain the security and integrity of our website and systems

• identify or prevent spam, bot activity, fraudulent transactions, abuse or other suspicious activity

• maintain appropriate business, accounting and transaction records

• comply with legal, regulatory, taxation and other obligations

• establish, exercise or defend legal rights

• otherwise operate and administer Nature’s Magick.

We will not use personal information for a materially different purpose unless we have an appropriate basis for doing so.

4. Sensitive and Health Information

Nature’s Magick offers crystals, jewellery, ritual tools and related guidance. In the course of asking for product guidance or communicating with us, customers may sometimes voluntarily share personal information about their health, wellbeing, emotional experiences, relationships, spirituality, pregnancy, grief or other personal circumstances.

Some of this information may be considered sensitive information or health information under applicable law.

We do not require you to disclose sensitive or health information in order to shop with us, and we encourage you to share only what you are comfortable providing and what is relevant to your enquiry.

Where you voluntarily provide sensitive or health information, we will aim to use it only as reasonably necessary to respond to your enquiry, provide the service you have requested, or as otherwise permitted or required by law.

We do not sell sensitive or health information.

We also take reasonable steps to minimise unnecessary use or disclosure of sensitive or health information when using third-party business systems, including artificial intelligence and automated tools.

Nature’s Magick products, crystal information and spiritual or energetic guidance are not intended to diagnose, treat, cure or prevent medical or mental health conditions and are not a substitute for qualified medical or healthcare advice.

5. Email and SMS Marketing

If you subscribe to our marketing communications, we may send you information about new arrivals, live sales, products, events, guides, special offers and other Nature’s Magick news that may be relevant to you.

We send commercial email and SMS communications where we have appropriate consent or are otherwise permitted to do so under applicable law.

Where you choose particular communication preferences, we may use those preferences to determine the types of communications you receive.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Where SMS marketing is offered, you may withdraw your consent or unsubscribe using the opt-out method provided in the message or by contacting us.

Unsubscribing from marketing does not necessarily prevent us from sending non-marketing communications that are required to fulfil an order, provide customer service, respond to your request, administer your account or communicate important information about a transaction.

We do not sell your email or mobile number to third parties for their independent marketing purposes.

6. Cookies, Analytics and Advertising Technologies

Our website and service providers may use cookies, pixels, tags, web beacons and similar technologies.

These technologies may be used to:

• keep our website functioning correctly

• remember your preferences or shopping cart

• understand website traffic and customer behaviour

• measure website and marketing performance

• understand which products or content are of interest

• detect fraud, spam or suspicious activity

• measure the effectiveness of advertising

• create or measure advertising audiences

• show advertising that may be more relevant to you.

Some technologies are necessary for the operation of our website. Others may relate to analytics, marketing or advertising.

Depending on the technology used and applicable law, you may be able to manage certain cookies or tracking preferences through our website's privacy or cookie controls, your browser settings, or settings provided by the relevant third-party platform.

Disabling some technologies may affect the way parts of our website function.

7. Artificial Intelligence and Automated Tools

Nature’s Magick may use artificial intelligence (“AI”), machine learning and other automated or AI-assisted tools to support aspects of our business.

These tools may assist us with activities such as:

• drafting, editing and organising written content

• organising product information

• administrative and business processes

• summarising or organising information

• assisting with customer service communications

• analysing business information

• identifying patterns or trends

• improving workflows and internal processes.

Where personal information is processed using AI-assisted or automated tools, we aim to limit the information used to what is reasonably necessary for the relevant purpose. Where practicable, we may remove, redact or minimise identifying information before using these tools.

We take particular care with sensitive or health information and do not intentionally provide such information to AI services where it is unnecessary for the purpose being carried out.

AI-assisted content or outputs may be reviewed, edited or approved by a person before being used in customer-facing communications or business decisions.

We do not currently use AI systems to make decisions about customers that have significant legal or similarly significant effects on them.

We may use automated ecommerce, security, marketing or fraud-prevention systems for routine functions such as detecting suspicious transactions, spam or bot activity, managing communications, segmenting audiences or supporting website security. Where appropriate, automated outcomes may be subject to human review.

If our use of automated decision-making changes in a way that requires additional disclosure under applicable privacy law, we will update this Privacy Policy accordingly.

8. How We Disclose Personal Information

We may disclose or make personal information available to trusted third parties where reasonably necessary to operate Nature’s Magick.

These may include providers of:

• ecommerce and website infrastructure

• payment processing

• order fulfilment, postage and delivery

• email and SMS communications

• customer reviews

• loyalty and rewards programs

• website analytics

• advertising and marketing

• cloud storage and data hosting

• accounting and business administration

• fraud prevention, spam detection and security

• customer support

• artificial intelligence and automated business tools

• professional services such as accounting, legal or technical support.

These providers may process personal information on our behalf or as necessary to provide their services.

We may also disclose personal information:

• where you direct or consent to the disclosure

• to comply with applicable law, a court order or lawful government request

• to protect our rights, customers, business or systems

• to investigate suspected fraud, abuse or unlawful activity

• in connection with a sale, transfer, restructuring or potential transfer of all or part of our business, subject to appropriate confidentiality and privacy protections.

We do not sell customer personal information as part of our ordinary business model.

9. Social Media and Third-Party Platforms

Nature’s Magick may interact with customers through social media and other third-party platforms.

When you interact with us through one of these services, the platform may separately collect and process information about you according to its own privacy practices.

Information you make publicly available through social media may be visible to other users.

We encourage you to review the privacy settings and policies of any third-party service you use.

Our website may also contain links to third-party websites or services. Nature’s Magick is not responsible for the privacy practices of websites or services we do not control.

10. Overseas Processing and Disclosure

Some of the technology and service providers we use operate internationally or use infrastructure located outside Australia.

As a result, personal information may be stored, accessed or processed in countries outside Australia.

This may occur in connection with ecommerce infrastructure, cloud services, communications, analytics, advertising, payment processing, business administration, customer reviews, loyalty services, artificial intelligence or other technology services.

The countries involved can vary according to the provider, its infrastructure and the services being used.

Where required by applicable privacy laws, we take reasonable steps to use service providers and arrangements that provide appropriate protections for personal information.

You may contact us if you would like further information about the types of overseas service providers involved in handling personal information.

11. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include the use of reputable technology providers, account security measures, access controls, secure payment systems and appropriate administrative practices.

However, no method of electronic transmission, online storage or information security is completely secure. We therefore cannot guarantee absolute security.

If we become aware of a data breach, we will assess and respond to it in accordance with applicable legal obligations.

You are responsible for maintaining the confidentiality of any account credentials you use and should contact us if you believe your account or personal information may have been compromised.

12. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required for legitimate business and legal purposes.

This may include retaining information to:

• fulfil and maintain records of transactions

• meet accounting and taxation requirements

• manage customer service matters

• administer warranties, returns or disputes

• maintain records of marketing consent and opt-outs

• prevent fraud or abuse

• establish or defend legal rights

• meet other legal or regulatory obligations.

Different types of information may therefore be retained for different periods.

When personal information is no longer reasonably required, we take reasonable steps to delete, destroy or de-identify it where appropriate and where we are not required to retain it.

13. Access, Correction and Your Privacy Choices

Subject to applicable law, you may contact us to:

• request access to personal information we hold about you

• ask us to correct information that is inaccurate, incomplete or out of date

• request deletion of certain information where appropriate

• withdraw consent where our processing relies on your consent

• change your marketing preferences

• unsubscribe from marketing communications

• ask questions about how your personal information is handled

• raise a privacy concern or complaint.

We may need to verify your identity before providing access to or changing personal information.

There may be circumstances where we are legally permitted or required to retain information or decline a particular request. If this occurs, we will explain our position where required.

If you live in a jurisdiction that provides additional privacy rights, you may contact us to exercise those rights. We will consider your request in accordance with any laws that apply to us.

14. Children's Privacy

Nature’s Magick's website and online shopping services are intended primarily for adults and are not specifically directed at children.

We do not knowingly seek to collect personal information from children where it is not reasonably necessary or appropriate.

If you are a parent or guardian and believe a child has provided personal information to us in circumstances where they should not have done so, please contact us so that we can review the situation and take appropriate action.

15. Privacy Enquiries and Complaints

If you have a question about this Privacy Policy, would like to exercise a privacy right, or have a concern about how Nature’s Magick has handled your personal information, please contact us using the details below.

Please provide enough information for us to understand and investigate your concern.

We will review privacy complaints in good faith and aim to acknowledge and respond to them within a reasonable period.

If your complaint concerns Australian privacy law and you are not satisfied with our response, you may have the right to raise your concern with the Office of the Australian Information Commissioner (OAIC), where that law applies.

If your concern relates specifically to the handling of health information in Victoria, you may also have rights under Victorian health privacy law, including the ability to make a complaint to the relevant Victorian regulator.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers, legal obligations or privacy practices.

The current version will be published on our website with the date it was last updated.

Where a change is significant, we may take additional reasonable steps to bring the change to your attention.

17. Contact Us

For privacy enquiries, requests or complaints, please contact:

Nature’s Magick
PO Box 2188
Ivanhoe East, Victoria 3079
Australia
Email: info@naturesmagick.com.au
You can also contact us using the Contact page on the Nature’s Magick website.

Please include “Privacy Enquiry” in the subject line where possible so that we can identify and respond to your request appropriately.